Hi, I'm Gabriela Araújo Francisco — but you can call me Gabbi. I'm a Brazilian creative from the vibrant city of Recife, currently based in Lisbon, Portugal.

Since childhood, I’ve been fascinated by visual arts and storytelling — I used to design imaginary CD covers, music video scripts, and costumes for my favorite artists. Guided by my strategic mindset and analytical skills, I earned a degree in Accounting and spent nearly a decade in the corporate world. But it was when I founded my own t-shirt brand that I discovered graphic design — and with it, my true creative calling.

Curious and communicative by nature, I’ve always loved connecting with people. Over the past two years, I’ve worked in user-focused roles, traveled the world, and along the way, discovered UX Design — a field where business, psychology, empathy, and design come together. It was there that I finally found myself. Today, I craft purposeful experiences that blend logic, beauty, sensitivity, and a passion for making a real difference.

About me